Published by netCORE Marketing Team on May 7, 2010

Y e-mail marketing Y ?

People unfamiliar with email marketing often wonder- Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Isn’t email outmoded?
Friends the above thought is hot but the advantage of e-mail marketing is Cooler than the thought:
lets discuss how?

1. Global reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.

2. Lower cost: Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.

3. Interactive: You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.

4. Highly personalized: Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects.

5. Round the clock marketing: With an email the audience can understand your offering even when you are out of office.

6. Measurable results: Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.

8. Opt-in or unsubscribe options: Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.

9. Faster response: Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself.

10. Simplest: Executing an email campaign is simple and you can do it sitting at home without any extensive resources.

If you really haven’t tried E-mail marketing as your Marketing mix..time to wake from your slumber and log on to are one of the leading E-mail marketers in India).

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