Published by Pawan Pandurangi on March 31, 2017
Did you know that up to 98% of your website visitors are anonymous? What that means is that you have no way to reach them! So what’s a smart marketer to do? Keep reading to find out.
Consider this situation: You have set up your online store and things are going pretty smoothly. Except most of your visitors exit from your website without making any purchases. They don’t respond to your emails, offers, or even special discounts! Sound frustrating? Don’t pull your hair out just yet!
Here’s where you need to pause and consider: Is there a better way of doing this?
Did you know that you can reach your users even after they exit from your website without sending annoying emails?
Enter Browser Push Notifications. Browser push notifications allow you to establish a connection with your user’s browser, so you can send and schedule messages to them, whenever they are online. You can tell them about interesting articles, exciting offers or something you think they will find engaging.
You can segment and classify your audience to ensure that you only send them relevant messages, thereby improving your chances of capturing their attention. To top it all, you can schedule your notifications to get the timing just right!
And boost your click rates by up to 200%!
Browser Push Notifications work across all major browsers and on all devices. All you have to do is place the Java script code on your web page, sit back and let the technology do the rest.
How do Browser Push Notifications work?
Browser Push Notifications help you reach out to your users, when they drop off your sales funnel, and grow your sales. This is how they work in brief:
When a visitor visits your site, they are given the option to “opt-in” to Browser Push notifications from you.
If the user opts in, then the next time they visit a product page, but drop off for some reason, the marketer can ensure the user gets a personalized notification 30 minutes later (or any time period defined by the marketer). The notification will feature the same product they had shown interest in earlier.
Now what if the user hasn’t clicked on the notification either, or simply closes it without performing any action? A few days later, you can ensure the user gets another personalized notification showcasing best-selling products from the same category they had originally shown interest in.
These notifications are delivered to the ‘top right’ corner for Macs.
And at the bottom right for ‘windows’.
When these notifications are clicked, they take the clicker back to the landing page as set by the sender.
Let’s say you want to get in touch with your mobile users but don’t have a mobile app. Fret not. Browser push notifications work just as efficiently on mobile browsers, allowing marketers to go mobile even in the absence of an application.
The experience is incredibly similar to opting in to receive notifications for a desktop browser.
With the internet’s reach and the continuity of experience, Browser Push Notifications have never been as powerful a tool as they are right now.
Why use Browser Notifications?
Marketers can build better engagement on the web using Browser Push notifications in a cost-effective way. They help with the following:
In summary, browser push notifications are a robust and powerful tool that can boost sales and user re-engagement by empowering marketers to touch base with inactive users through personalized pokers/notifications. So get in touch with a marketing technology expert today!
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Pawan is Marketing Technologist and Customer Success Manager at Netcore.