Email marketing as a field is diverse and has lots of variants which have to be taken care of be a good Email Marketer.
One of the important aspects is to keep updating your database regularly since:
Now the question is how do we keep our database updated?
Firstly keep a regular track on your Hard Bounces and Unsubscribeâs and keep them away from your regular mailing list.
Secondly, one practice which should be followed for all your email campaigns is that there should be a link provided at the top of your creative saying âUpdate your preferencesâ which gives the end user a convenient option to update his new details. Since quite a few people keep changing their IDâs on a regular basis.
But, it becomes a two step process for the end user to update his new details.
Now how can we simplify this process??
Can we include a form in the contentâ¦.??
I am sure all of us have heard of the fact that the form doesnât work when included in the contentÂ Well itâs not true anymoreâ¦.
Now Email marketing also gives us an option to include forms in the content in the âGet methodâ (data is collected from a URL) rather than the âPost inside methodâ(data is collected through a script which doesnât work most of the Email Service Providers) and they would work properly in Yahoo and Gmail which are the two of the majorly used domains.
So, we can carry out a direct âUpdate your preferencesâ campaign where they can update or modify the details in the content itself rather than doing the changes after being directed to a page.
Now feel free to include forms in the content (donât forget, in the âGetâ method) and keep updating your database regularly.