Published by Siddhesh Rane on September 6, 2017
Traditionally, the marketing and advertising experts were highly innovative in coming up with ideal plans for building product interest and gaining potential leads. But the digital penetration at scale, has not only modified overall marketing but it has developed a need for a special type of marketing experts: The Marketing Technology Experts (Men of Marketing & Technology).
This is a rare breed of individuals who can be creative and innovative at the same time, who fathom the need to come up with a strategic digital plan and consistently ensure a great ROI by continuously analysing and bettering their solutions.
Here are the top 6 qualities that you must look for in every Marketing Technologist:
A Marketing Technologist, makes sure that the business goals of the client are aligned to the technology innovation and the marketing ideas which they share. Besides understanding the client’s requirement from the scratch and building a strategic progressive plan for them, the Marketing Technologist also makes sure that the projects and campaigns are executed on time. Being consistent and persistent in terms of providing out of the box ideas is now a second nature of every marketing technologist.
Analysing and further optimizing the campaigns is one of the core responsibilities – this helps create smart segments, optimize the frequency and quality of campaigns, hence giving a good ROI.
A Marketing Technologist is consistent with sharing ideas, analysis, technology consultancy and at times, even business consultancy. Smart workshops on best practices and latest innovations is conducted by the technologists every month or every quarter, to align the clients with their current and latest digital assets.
As a strategy partner, marketing technologists also circulate an “idea book” to all the clients once every month which includes calendar events and ideas around them for the month. This helps clients to plan out their campaigns in advance, hence giving the customers a true experience.
“Marketing Krypton” might exist, but the Men of Technology would surely overcome its weakness and get things done even if they have to go that extra mile.
The motto always remains in getting things done even if it requires going that extra mile, a marketing technologist makes sure she delivers an award-winning experience followed by remarkable results.
A marketing technologist has in her a flair of both an artist and a scientist. What good is a marketing technologist if she cannot drive it without out-of-the-box and actionable strategies.
A Marketing Technologist is also a technological and strategic leader, who helps you drive and leads you to your desired output. He acts like a real life “Bahubali” in some cases where impossible things are made possible.
It can be a great asset to have a Marketing Technologist working with your organization. She/he can not only be mentor but will also bring out the best – working hand in hand with your marketing teams.
The Marketing Technologist group at Netcore possess all these qualities.
If you’re looking for ideas to boost your business in the highly digitalised world, get in touch with a Marketing Technologist today!
Note: The word “Men” in the title implies to both men and women, and the humankind as a whole.
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"Let's make the Cookie Rumble !" Siddhesh Rane is a Growth Hacker with Netcore.