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Using Marketing Analytics to Measure the ROI of Marketing Activities

Unlike sales, R&D and operations, the marketing department’s contribution to the company’s bottom line is still a field that is not fully ...

Kunal Sakariya
December 14, 2017
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The Debate on Outsourced vs. In-House Analytics

Once upon a time, when brands needed to test the performance of their product or campaign ideas, they would busy themselves organizing focus g...

Kunal Sakariya
November 28, 2017
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Why Integrated Analytics Should Drive Your Marketing Strategy

The myriad ways in which consumers interact with brands, grow more complex and sophisticated with each passing year. Digital points of engagem...

Kunal Sakariya
November 16, 2017
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How an Integrated 360-Degree View of the Customer can Boost your Marketing

Today every industry is looking forward to ‘disrupt’. No longer satisfied with merely growing sustainably, organizations today see...

Kunal Sakariya
November 14, 2017
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A Detailed Comparison: Netcore Smartech Cross Channel Funnel versus Others

Yes, you would have heard of Funnels and the wonders they can do to your marketing efficacy! Netcore Smartech with its ever advancing features...

Ritu Poddar
November 8, 2017
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Unlocking Consumer Parallelism through Analytics

Being a middle school student is not as simple as it used to be. Today it is all about group projects, hands-on experiments, and research-inte...

Kalpit Jain
November 7, 2017
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3 Most Effective Conversion Funnels for BFSI

You know how much efforts and investment you are putting in achieving your business goal. Analysing the success versus failure is as important...

Siddhesh Rane
October 31, 2017
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