What if you pick up your morning call and someone screams on the other side âSeasonal sales! Want to know more?! Run now!â. You wonât even wait for that call to end.
Another call saying âHi! Its me, John,the owner of your favourite jewellery store. Weâre having a big sale, would you like to save on your new purchaseâ. In both the calls etiquette of pitching is different.
Subject lines have an unparalleled way of singing the anthem of your e-mail. It not only conveys the agenda but catches the attention of the reader to attain priority.
Each subject line provides the recipient with an understanding of the benefits in the mail. Some samples:
Now some subject lines in my mailbox gives me absolutely no idea about the mail:
Donât confuse your audience as nobody wants to use their brains while reading mails neither are they interested in solving âsubject line puzzlesâ. These kind of subject lines end up dying in virtual garbage boxes.
Prompt your audience to open your emails as unopened emails runs out of luck to express the currency they are carrying inside.