You spend your waking hours crafting good emails to gently pull subscribers deeper into your sales funnel and then the unthinkable happens. Your subscriber just decides to hit the unsubscribe option.
That hurts, seriously. Letting go of your hard earned email list is never too easy. But what if your subscriber too isn’t looking at entirely blocking emails from you?
Removing disinterested subscribers from your email list would no doubt do wonders to your email program but marketers need to first know whether subscribers are truly disinterested with the brand.
Sharing some smart techniques that will help convince your subscriber at the tipping point and preserve the relationship.
It helps to remind your customers why they subscribed in the first place and win them back by sharing what they would miss out on.
Our research suggests that frequency and relevancy are the main reasons why people unsubscribe. The simplest way to retain is to ask just what your subscriber wants and expects from you.
Let go of your truly disinterested subscribers but not before taking a feedback. Learnings from unsubscribe reasons can be very valuable and you might just find some surprise findings there.
We ran experiment with our client who was facing the challenge of increasing opt-outs. By changing the unsubscribe process from a single click to a customized landing page, we were able to reduce the subscriber opt-out rate by 37.5%.
Here’s the case study for you