Insights & thoughts to stay updated with latest in marketing technology

Create Smart Segments Through Analytics

My friend often checks out gardening products like flower pots, fertilisers, plants, and decorative items. She has a dream of having her own small ...

Kunal Sakariya
September 7, 2017
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Top 6 Qualities of Marketing Technologists [Men of Technology]

Traditionally, the marketing and advertising experts were highly innovative in coming up with ideal plans for building product interest and gaining...

Siddhesh Rane
September 6, 2017
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66 Most Important Metrics Every Marketer Must Measure Across Channels

A friend of mine is on a weight loss program, following a strict diet and exercise regime. He maintains a detailed chart of how much calories he co...

Ankur Dave
September 5, 2017
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Marketing Automation: Today and Tomorrow!

Marketing Automation is a buzzword in the marketing technology space today. We often talk about automation in the context of making our mundane mar...

Sanjay Tarafdar
August 17, 2017
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Browser Push Notifications – More Powerful Than Ever!

Browser Push Notifications (BPN), no marketer is unaware of the immense capability it has as a channel. This channel has carved out a special place...

Ritu Poddar
August 16, 2017
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Dig Deeper: How HelloTravel used Netcore Smartech to Boost Customer Engagement by 115%

User-Friendly Technology. Commendable Support. Remarkable results A leading online marketplace, HelloTravel offers amazing travel packages and holi...

Forum Sheth
August 9, 2017
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7 Proven Email Marketing Tips for Start-ups

Email marketing can be the most valuable tool to help new businesses gain visibility at a relatively low cost. While social media marketing or onli...

Sabir Shaikh
August 8, 2017
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Cinepolis India Performs Data Enrichment Programme and Drives Maximum Customer Engagement us...

Today I’m going to talk about one of our award-winning client campaigns that recently made it to CMO Asia Awards for Excellence in Branding a...

Forum Sheth
August 3, 2017
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5-point checklist: Is it time to invest in Marketing Automation?

Few years ago, SMS marketing was the buzz word. But with increasing TRAI regulations and interconnect charges, it lost the steam. Then, email marke...

Pushkaraj Phule
August 2, 2017
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Leverage Transactional Emails to Accelerate Sales

With digital taking over the entire world and transforming all businesses and human interactions, conventional emails are not good enough anymore. ...

Sabir Shaikh
August 1, 2017
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7+ Billion

Customer Connects

4+ Billion

Events daily

5+ Billion

Emails sent monthly

2+ Billion

SMS sent monthly