Blog

Insights & thoughts to stay updated with latest in marketing technology

Thought Leaders on Personalisation

Personalisation has moved beyond customising the message with customer’s name and other details to personalising the entire message w.r.t the context. The key lies in personalising ...

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Automated SMS campaigns for Relevant and Personalised Targeting

SMS has established itself as a powerful, non-invasive channel to communicate with your customers. SMS has a reaction time of just 90 seconds, which can be attributed to the fact that alm...

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Demonetisation: A marketing opportunity for digital payment companies

Although the government’s recent move to demonetise Rs. 500 and Rs. 1000 notes have left a lot of people scrambling for cash, digital payments have been seen an explosion in promotional...

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Enhancing Customer Experience with Transactional Email

More and more enterprises across the world are shifting focus towards transactional emails from marketing emails as the effective way to engage customers. In fact, these automated and tri...

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How to Retain & Win Back Unsubscribes to your list? (Part II)

1. Adding Dynamic Retargeting / Remarketing tags to your Un-Subscribe Page: If you are using Google Ads, which majority of the people use, you can check this link on how to add a Remarket...

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How to Retain & Win Back Unsubscribes to your list? (Part I)

Un-subscription! It happens to the best of us, although we might be one of the finest marketers or maybe it’s because of a shift in the strategy we made or the reader simply found the con...

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What’s in the box for Email Marketers for better Gmail Inbox Delivery? Gmail’s P...

The complete scope of Gmail’s smart filtering methodologies, that affect the inbox deliverability, might never be known. But even without knowing it, you, as an email marketer, can impl...

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An award-winning Missed Call campaign for Pradhan Mantri Kaushal Vikas Yojana (PMKVY)

Netcore’€™s innovative mobile marketing solution for COAI (Cellular Operators Association of India) received a Bronze for PMKVY – A call for Skill Development at Indian Digita...

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Are you facing challenges in delivering emails to Gmail Inbox?

Gmail has been constantly concentrating on improving their filtering process to give their users, the most pleasant and relevant experience. And this time, they have been smartly working ...

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CMOs Speak: Modern Marketing and the Customer Journey

The goal of modern marketers have moved to ‘micro-moments’, that particular point in time when the customer is responsive to a message. How can Marketers really reach the cust...

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