Insights & thoughts to stay updated with latest in marketing technology

Are you nurturing your leads well?

Imagine, during a flight, you meet an awesome web designer. Both of you have a great conversation and exchange cards. But you have no communication...

Ritu Poddar
July 4, 2017
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How to Adopt and Use Different MarTech Tools in tandem?

The original article was published by Research NXT. Before our expert’s view series comes to a close of, here’s the last conversation featuri...

Forum Sheth
June 30, 2017
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Leveraging Digital and E-commerce to build an Iconic Brand

The original article was published by Research NXT. Did you listen to the latest podcast we shared recently? Today we have yet another industry lea...

Forum Sheth
June 29, 2017
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Have you built a “LAKSHMI” in your Accretion Marketing Campaigns?

Have you all recently visited any branch of City Union Bank? I happened to visit one and it was a brilliant, refreshing experience interacting with...

Avadhoot Revankar
June 28, 2017
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What you should know before evaluating Marketing Automation?

The original blog was published by Reasearch NXT. It’s pouring downloads at Netcore since the release of B2C Marketing Automation Report Indi...

Forum Sheth
June 27, 2017
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How to Measure the Success of Your Transactional Emails?

This blog is for those people who consider transactional emails as a small fish in a big pond. Why would you not track the success of your transact...

Sabir Shaikh
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How to leverage Marketing Technology with agencies?

The original article was published by Research NXT. In a conversation with Santosh Abraham, Lead Analyst at Research NXT, Molly Kapoor, Head of Mar...

Forum Sheth
June 26, 2017
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How to create a cross-channel (integrated) marketing strategy?

Digital Marketing is rapidly evolving and the primary factor which drives the evolution is based on how people respond to an effective marketing ca...

Siddhesh Rane
June 22, 2017
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The Paradox of Marketing Automation

As more and more consumers are getting connected to digital way of working via their smartphones, more and more marketers are jumping on the digita...

Kunal Wadia
June 21, 2017
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Can CMOs & CIOs work together for marketing initiatives?

The original article was published by Research NXT. I hope you are exploring all our conversations with industry titans, we’ve been sharing since t...

Forum Sheth
June 20, 2017
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