Published by Forum Sheth on April 28, 2017
Every year Investors, Marketers, and Marketing Technology vendors anticipate the Marketing Technology Landscape Supergraphic by Scott Brinker, the mastermind who pioneered the “MarTech Space”.
Brinker has been diligently tracking and categorizing the thousands of Marketing Technology vendors based on the solutions they offer. The landscape evidences the blistering speed at which the marketing technology industry (MarTech) continues to expand, now with over 3000 companies in different categories.
Traditionally at chiefmartec.com, Brinker releases the “marketing automation” category in advance to give a glimpse of what’s ahead. To him, marketing automation is quintessential marketing software. It’s also a category that he has studied closely over the years, so he is personally interested in its evolution.
Brinker states, “From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36%, from 156 vendors to 212”.
The momentum is not from unknown energy or speculation, but rather, from the growth of the marketing landscape into a trillion-dollar-a-year industry that’s being disrupted in just about every way. But most of all, Brinker has also found that Marketing Automation is usually a bellwether for the rest of the landscape.
We at Netcore, are proud to be the first and only Indian, Full-stack Omni-channel Marketing Automation Solution provider to be included among global players in the Marketing Automation Category of the MarTech Landscape Supergraphic 2017.
When we introduced Netcore Smartech in 2015, it evangelized the Marketing Technology in India.
The journey of equipping brands with endless customer engagement solutions, gave us the power to foresee that it is empirical to integrate all the siloed stacks of engagement marketing providing a full-stack, omni-channel marketing automation solution therefore helping brands with Accretion Marketing.
So, we consolidated Messaging Gateways (like Email, SMS, Voice, Push Notifications, Browser Notifications, Web Messaging, In-App Messaging, and Audience Targeting), Automation, Analytics, and Marketing Technology Services into an integrated one-stop solution for Accretion Marketing.
Today, we are the only Indian company offering a Full-stack Omni-Channel Marketing Automation Solution. So, before you navigate through the big broad list of vendors on the MarTech Landscape, get in touch with a Marketing Technology Expert today!
Forum is a Content Writer at Netcore. She traverses her writing journey with a sole motto "Learn to Write, Write to Learn".