If you want something you’ve never had, you must be willing to do something you’ve never done before. This famous quote by Thomas Jefferson underlines the importance of innovation in your work practice. It is vital for every business sphere, but it stands critical in case of email marketing as you need to engage and retain your customers by sending mere emails. If the communication is repetitive and monotonous, your viewers will skip it and your entire effort will end up in vain. So, as an email marketer, you need to innovate in your email content to hold your ground.
Sometime back, I attended the webinar ‘5 Innovations in email content’, conducted by my friend and colleague at Netcore Mayank Tomar. He is an Email Marketing Consultant who helps our customers maximize their ROI from digital marketing.
In the webinar, he discussed:
This was a very useful webinar that insisted on the need for innovation in email content and discussed its scope in the success or failure of your email marketing strategy.
Why innovation in email content demands attention?
This section explained the need for innovation in email content and addressed concerns like:
5 of the most innovative ways to electrify your email content
This section offered several ways in which you can electrify your conversation and gain maximum viewer attention. Few important tips are:
1. Reply based emails
2. Animation in emails
3.Â Video in emails
4. Horizontal emails
How Content innovation drives email open rates up by 135% – a Netcore case study
Jazzmyride.com, an online car and bike accessories store, and a Netcore client, was facing fluctuating Inbox delivery and the average open rate was down by 20%. So, to address these concerns of our client, an impeccable email marketing strategy was formed and successfully executed that showed the following results:
The complete case study how it was planned and executed was discussed by Mayank in detail during the webinar. If you missed the webinar, too bad, but no worries as we have recorded the event for you.
You can watch the Webinar on Demand here.
Hope you will enjoy watching this enlightening webinar !!