Published by netCORE Marketing Team on October 30, 2014
For a long time a misconception was there that email is dying as other digital marketing mediums like social media and mobile marketing are gaining importance. But, most marketers by now have realized that email marketing is not gonna lose its sheen anywhere soon in the overall marketing strategy.
Marketers, though have realized the importance of email, many overlook email marketing best practices that are essentials for any successful email marketing strategy. And this was the primary focus of our recently concluded multi-city paid email marketing workshop on âSteps to become a Chief Email Marketing Officerâ. The workshop was directed towards the progressing lifecycle of a subscriber. Starting from the building list to retention of a subscriber, every know-how of email marketing was explained by my expert buddies.
In this blog, I will discuss few important points discussed at the workshop that will help you improve as an email marketer:
1. Build Email List
2. Welcome Customer
3. Engage Customers
4. Continue Engagement but Innovate
5. Retain Customers
Other best practices that you should follow to avoid the âSpam Trapâ are:
Apart from the above mentioned points, many other useful case studies and examples were discussed throughout the workshop. The attendees also got an opportunity to practice the points they were learning by participating in a hands-on group activity.
Stay tuned for our upcoming workshops!