Accelerated Mobile Pages (AMP) has been around for some time now, a technology that is used to improve mobile page performances. Here is the good news!: Google is bringing it to emails to help brands take this channel to another level. This is sure to add spice to Martech (Marketing Technology).
AMP in email will enable us to create interactive and engaging email experiences. From a marketer’s point of view, it will make conversion easier, and help drive more of relevant traffic to the website and app.
Here is an example of what you can expect:
There’s so much more we can do:
How will things change for Martech adopters?
With AMP in emails, we can accomplish multiple stages in the customer journey via just one email.
Marketers can also use emails with AMP to qualify the user’s interest based on their interaction with the email in the following two ways:
We expect Google to roll out this feature later this year, with others ready to follow suit. At Netcore, we have also started our work in the Gmail Developer Preview of AMP, do stay tuned for more updates.