Do great things! When you’re into the highly competitive world of e-commerce, you must do great things just to survive. Let’s give you not one, not two, but FIVE great things you can do with Browser Push Notifications to ensure customer satisfaction.
5 Awesome ways you can up your e-commerce game with BPNs
Email Subject Line: 5 totally cool ways of using BPNs for ecommerce
Maybe you already know that Browser Push Notifications or BPNs as they are commonly known, are a great channel to target the consumer even when they are away from your website or app. Browser user base is a lot wider than the usual website and apps and therefore, they give you a wider reach. This is why a lot of marketers love BPNs. But, what makes BPNs irresistible, particularly to the ecommerce marketer is: BPNs allow you to retarget the consumer with precision because they also have another superpower – personalisation.
Let’s cut the long story short and directly show you five easy ways you can use BPNs to personalise your reach once you have the consumers’ attributes (name, location, contact), web activity history (browsing behaviour relating to product category, price, search, etc.) and such. Data analytics tools will turn this data into consumable form.
Use this data to effectively segment your consumer, and target them in the following five kickass ways:
Finally, rest assured it is not at all difficult to use BPNs for such personalised communication – you need to have ‘Smart Conversations’ with your consumer. Netcore Smartech will help you do this in the easiest way possible. Get in touch with our experts today!