Published by admin on February 20, 2016
Did you attend Netcore’s Cross-channel Marketing Automation Webinar or missed on it?
Prospective customers are more difficult to entice than ever, and retaining them is equally challenging. Gone are the days when a marketerâs marketing strategy involved blasting messages to a mass audience, hoping for a few out of the prospective bunch to show interest. Modern marketers have replaced this approach with smarter marketing that focuses on delivering relevant and personalised communication to the customer across multiple touch-points.
On 17th February 2016, Netcore hosted a webinar [watch here] session, emphasizing on cross-channel marketing automation that is transforming modern marketers marketing approach. Our guest speaker Mr. Protik Basu, Head of Digital and Rewards at The Lemon Tree Hotels Company shared his experience of implementing Netcore’s marketing automation technology: Smartech, for cross-channel communication that helped the company connect and communicate prospects and retain customers, increasing its direct online booking and online revenues. Mr. Veer Bothra (Netcore’s Chief Innovation Officer) addressed this timely subject, sharing how marketers can deliver the right cross-channel communications and content with marketing automation.
Key takeaways of webinar:
• How marketers are moving beyond campaigns
• Cross-channel communication for seamless customer experience
• The data driven approach of marketers
• Insights on marketing automation trends