Using Marketing Analytics to Measure the ROI of Marketing Activities

Unlike sales, R&D and operations, the marketing department’s contribution to the company’s bottom line is still a field that is not fully under...

Kunal Sakariya
December 14, 2017
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A Tell-All Tale of Email Deliverability

Email marketing has come a long way from sending 400 mails per day in 1978 (tagged as mass mail then) to sending about billions of emails per day t...

Amber Haidery
December 7, 2017
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The Debate on Outsourced vs. In-House Analytics

Once upon a time, when brands needed to test the performance of their product or campaign ideas, they would busy themselves organizing focus groups...

Kunal Sakariya
November 28, 2017
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Dig Deeper: How Yaantra Witnessed 3.5X Boost in Revenue

Onsite Engagement + Offsite Engagement = Tripled ROI Today’s ultra-conscious customers aren’t reading content on the web the way you th...

Forum Sheth
November 22, 2017
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7 Tips to Improve Your Email Deliverability

Email Deliverability is a term used commonly by email marketers or companies that send promotional and transactional emails. It implies the process...

Kaushik Iyer
November 21, 2017
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Why Integrated Analytics Should Drive Your Marketing Strategy

The myriad ways in which consumers interact with brands, grow more complex and sophisticated with each passing year. Digital points of engagement a...

Kunal Sakariya
November 16, 2017
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Sunburst – Is it really about the flow or the Recipient Engagement?

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” – Tony Zambito Statisti...

Siddhesh Rane
November 15, 2017
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How an Integrated 360-Degree View of the Customer can Boost your Marketing

Today every industry is looking forward to ‘disrupt’. No longer satisfied with merely growing sustainably, organizations today seek to ...

Kunal Sakariya
November 14, 2017
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How can the Securities Industry benefit from Browser Push Notifications?

Browser Push Notification (BPN) is one channel that is ruling the roost when it comes to engaging existing customers and prospects, when they are n...

Isha Malte
November 9, 2017
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A Detailed Comparison: Netcore Smartech Cross Channel Funnel versus Others

Yes, you would have heard of Funnels and the wonders they can do to your marketing efficacy! Netcore Smartech with its ever advancing features, pre...

Ritu Poddar
November 8, 2017
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10+ Billion

Customer connects monthly

30+ Billion

Events handled monthly

6+ Billion

Emails sent monthly

3+ Billion

SMSes sent monthly