What is the very first thing you do as soon as you wake up? Most of us check our mobile phones. Don’t we? We carry the phone with us wherever we go...
Published on 26 Jul 2017
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While e-commerce is growing by leaps and bounds, the importance of keeping the customers engaged is also becoming critical. Thanks to the ever-evol...
Published on 25 Jul 2017
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Imagine you visit a shop for the first time, and you are given the most special treatment by the salesperson and the shop owner. They talk to you i...
Published on 20 Jul 2017
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Marketing has the power to make or mar your business. If done well, it can boost business like nothing else can. And if done in a wrong way, it can...
Published on 19 Jul 2017
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Today’s customer is spoilt for choices. Hence, Survival of the Fittest theory is all the more applicable to the new age marketers. Maintaining a go...
Published on 18 Jul 2017
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“What types of contact data do you get?” This is a question I usually ask when I meet the clients. And mostly their reply is “a v...
Published on 13 Jul 2017
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While I was travelling back to Mumbai from Kolkata, I was accompanied by a couple with their 1 year old. And like some kids, this one was more aff...
Published on 12 Jul 2017
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In addition to enhancing customer experience, the single biggest benefit of transactional emails is the platform they provide for cross-selling and...
Published on 11 Jul 2017
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Imagine, you are single and happy and you suddenly discover the connection of your life while walking down an aisle of cereals. You would certainly...
Published on 6 Jul 2017
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A problem well stated is half solved. Funnel Analytics helps you identify the problem. Only if you know where your contacts drop out, you can figur...
Published on 5 Jul 2017
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