Loader

Part 2 – How to increase your ROI from the sleeping users?

Importance of subject line to re-engage subscribers In the first part of this 2-part series on re-engaging the inactive subscribers, we showed valu...

Sita Kalluri
June 2, 2014
Read More >

Part 1 – How to increase your ROI from the sleeping users?

The inactive email subscribers are hard to ignore, at least by their sheer numbers. We see brands having a significant part of email list, almost h...

Sita Kalluri
May 27, 2014
Read More >

The why and how of email marketing and social media integration

There has been much hype on social media replacing email marketing but the fact is it is the synergy of these two powerful mediums that drives extr...

Sita Kalluri
May 16, 2014
Read More >

Time to Change Your Communication Strategy: Part 1 – Reality Hurts

Let me start with a quote by David Ogilvy: “What really decides consumers to buy or not to buy is the content of your advertising, not its fo...

admin
April 29, 2014
Read More >

4 Tips to improve your domain reputation

Risk comes from not knowing what you are doing. And in case of email marketing, not knowing what others can and are doing also adds to the risk. MS...

Sita Kalluri
April 19, 2014
Read More >

Will I be affected by the Heartbleed?

You all must be aware about the infamous Heartbleed bug1. For those who aren’t, here’s the scoop. Detected early this month, it is a security b...

Sita Kalluri
April 17, 2014
Read More >

Gmail’s Visual Promotions Tab – What’s in store for marketers?

Earlier, subject was the knight in the shining armour for email campaigns. The reason mails got opened. But, all this is set to change with Gmailâ€...

Sita Kalluri
April 4, 2014
Read More >

Gmail providing FBL’s – Is it true? & adding a New Unsubscribe option

Google recently announced 2 new things they would bring in, at the M3AAWG conducted in San Francisco, wherein they would now start providing Feed B...

Sita Kalluri
April 3, 2014
Read More >

What an Email Marketer should do on 1st April’2014

India, Mumbai 30th March’2014– 1600 hours and 34 degrees, it’s quite hot. In fact, it is Sunday and I’m thinking about my goals for coming ...

Tanishq Juneja
March 31, 2014
Read More >

Gmail providing FBL’s – Is it true? & adding a New Unsubscribe option

Google recently announced 2 new things they would bring in, at the M3AAWG conducted in San Francisco, wherein they would now start providing Feed B...

Sita Kalluri
March 3, 2014
Read More >
10+ Billion

Customer Connects

4+ Billion

Events daily

5+ Billion

Emails sent monthly

2+ Billion

SMS sent monthly