The inevitability of Email Marketing for Travel Industry

Email marketing is still relevant for successful digital marketing; contrary to some misconceptions that it is being replaced by social media or so...

Read More >

How do you plan your email marketing campaign?

We recently concluded our multi-city email marketing workshop series on “Mission 365 – Right Content, People and Time” in Delhi. The workshop...

Read More >

4 ways how brands can capitalize on the evolving pattern of online consumer

India’s e-commerce market grew at a staggering 88% in 2013 to $16 billion and is estimated to reach $56 billion by the next decade, driven by the...

Sita Kalluri
July 16, 2014
Read More >

Tips to improve engagement and make subscribers (and MSPs) love your emails

Google says ‘Make users love your email’. This statement is quite simply put but tough to crack. Could we indeed quantify love and measure how ...

Sita Kalluri
July 10, 2014
Read More >

Email Marketing Trends To Watch Out For in 2014

Finally, we officially release the trends in email marketing for the year 2014. The first ones to hear about it at the start of the year were the o...

admin
July 5, 2014
Read More >

June 2014: Gmail changes inbox delivery rules – 5 Steps to keep your email in good health

Gmail as an MSP has been known for constantly introducing changes and this time its to do with Inbox delivery. Gmail being one of the most dominant...

admin
June 25, 2014
Read More >

Time to Change Your Communication Strategy: Part 2 – So what next?

Hope my earlier write up brings out a sense of urgency to start segmenting and to amend the style of communication and in case you still don’t fe...

Read More >

Is your Email Responsive?

Mobile internet users are estimated to reach 185 million by June 2014. More email is read on mobile than on desktop but brands have not responded t...

Sita Kalluri
June 11, 2014
Read More >

Part 2 – How to increase your ROI from the sleeping users?

Importance of subject line to re-engage subscribers In the first part of this 2-part series on re-engaging the inactive subscribers, we showed valu...

Sita Kalluri
June 2, 2014
Read More >

Part 1 – How to increase your ROI from the sleeping users?

The inactive email subscribers are hard to ignore, at least by their sheer numbers. We see brands having a significant part of email list, almost h...

Sita Kalluri
May 27, 2014
Read More >
10+ Billion

Customer connects monthly

30+ Billion

Events handled monthly

6+ Billion

Emails sent monthly

3+ Billion

SMSes sent monthly