Your consumers are embracing Artificial Intelligence. Are you?

Hey marketer, why you should just let AI help you Most of us don’t think even for a second while clicking on product recommendations that Ama...

Zalak Bhavsar
March 19, 2018
Read More >

GoAir’s ROI soared to the skies with 8X growth – you can do it too!

Using Actionable Analytics to Re-engage the Customer As one of India’s leading aviation companies, GoAir does a pretty amazing job of operating 230...

Isha Malte
March 11, 2018
Read More >

AdTech + Martech = MadTech & why that is AWWWEsome!

These are interesting times. An open letter to the Modern Marketer… Hey marketer, What’s marketing today if not a cat & mouse game betwee...

Zalak Bhavsar
March 9, 2018
Read More >

How SBI MF grew its online sales by a cool 54%

Cross-channel marketing automation & consumable data are the two powerful mantras “ALWAYS” is the answer you get if you ask a marke...

Mayank Tomar
February 22, 2018
Read More >

Five Kickass Ways E-commerce Should Use BPNs

Do great things! When you’re into the highly competitive world of e-commerce, you must do great things just to survive. Let’s give you not one, not...

Ritu Poddar
February 19, 2018
Read More >

Google’s Exciting New AMP Feature in Gmail to Bring Life to Emails!

Accelerated Mobile Pages (AMP) has been around for some time now, a technology that is used to improve mobile page performances. Here is the good n...

Avadhoot Revankar
February 15, 2018
Read More >

Analytics is what drives your business intelligence today

Analytics-enabled marketing is your right step in the right direction: The time is now! Data analytics is at the heart of all the technology-driven...

Zalak Bhavsar
January 31, 2018
Read More >

‘Smart conversations’ are changing the face of marketing

Today, ‘Conversation marketing’ is the talk of the town. New concept? Not really. More like old wine, new bottle. It’s just that this bottle is muc...

Zalak Bhavsar
January 19, 2018
Read More >

6 Email Trends to Watch in 2018

2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first c...

Siddhesh Rane
January 12, 2018
Read More >

Attention Mutual Fund Marketers: Here’s how you debug your customer’s journey

How will you identify the right customer? As a marketer, how will you map your customer’s journey? How to target them as specifically as poss...

Siddhesh Rane
January 5, 2018
Read More >
10+ Billion

Customer connects monthly

30+ Billion

Events handled monthly

6+ Billion

Emails sent monthly

3+ Billion

SMSes sent monthly