The French (& our #Analytics) Have it!

The goal was never to brag. What to do when the world sides with the underdog and technology with the erstwhile world champion? That was the dilemm...

Zalak Bhavsar
July 16, 2018
Read More >

France or Croatia – Who’s taking the World Cup home?

FIFA World Cup 2018 landed us a battery of surprises but none greater than the entire world supporting one football team only – The Wild Boars of T...

Read More >

The State & Art of Browser Push Notifications: A Comprehensive Report From an Indian Pe...

It has been 2 years since Browser Push Notifications were ‘launched’, following the first roll-out of web push notifications by Apple i...

Kumar Rahul
July 10, 2018
Read More >

How to Retain your App Users using AI!

Planning, designing and executing marketing campaigns to get users to download your app take a heavy toll on your resources. On top of that, 24% of...

Pritama Sarkar
June 25, 2018
Read More >

Looking at AI adoption at your organisation? We’ve compiled a checklist of all the cru...

‘85% of executives believe AI will change business, but only 20% of the companies are using it in some way, and just 5% make extensive use of...

Debopriya Das
June 21, 2018
Read More >

AI is Marketer’s Strongest Ally Today

You can wait for AI. AI won’t wait for you. Any growth marketer today will tell you this. AI is playing a pivotal role in enabling marketers to mak...

Zalak Bhavsar
June 8, 2018
Read More >

In a Consumer-driven age, India finds its own Martech evangelists

Marketing is today at the forefront of a major tech disruption catalysed by an explosion of Internet-based technologies. Brands today want to go wh...

Zalak Bhavsar
May 31, 2018
Read More >

The Martech Marathon 12×25 is here, people!

First things first! Netcore and CNBC TV18 present the ultimate in knowledge-share on marketing technology or Martech: This is the Martech Marathon ...

Zalak Bhavsar
May 22, 2018
Read More >

Protect your Marketing Budget from Rising SMS Costs

The rising SMS costs are proving to be a classic case of ‘Who Moved My Cheese’ for the Digital marketer. Just when the Indian modern marketer is fi...

Zalak Bhavsar
May 17, 2018
Read More >

How to make your inactive users active again to increase your email subscriber base

“To target inactive list or not?  That is the question” – Modern day Deliverability Shakespearean quote 🙂 We are aware of...

Tejas Pitkar
May 10, 2018
Read More >
10+ Billion

Customer connects monthly

30+ Billion

Events handled monthly

6+ Billion

Emails sent monthly

3+ Billion

SMSes sent monthly