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How SBI MF grew its online sales by a cool 54%

Cross-channel marketing automation & consumable data are the two powerful mantras “ALWAYS” is the answer you get if you ask a marke...

Mayank Tomar
February 22, 2018
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Five Kickass Ways E-commerce Should Use BPNs

Do great things! When you’re into the highly competitive world of e-commerce, you must do great things just to survive. Let’s give you not one, not...

Ritu Poddar
February 19, 2018
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Analytics is what drives your business intelligence today

Analytics-enabled marketing is your right step in the right direction: The time is now! Data analytics is at the heart of all the technology-driven...

Zalak Bhavsar
January 31, 2018
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‘Smart conversations’ are changing the face of marketing

Today, ‘Conversation marketing’ is the talk of the town. New concept? Not really. More like old wine, new bottle. It’s just that this bottle is muc...

Zalak Bhavsar
January 19, 2018
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Attention Mutual Fund Marketers: Here’s how you debug your customer’s journey

How will you identify the right customer? As a marketer, how will you map your customer’s journey? How to target them as specifically as poss...

Siddhesh Rane
January 5, 2018
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[Infographic] 8 Martech Trends with Use Cases 2018

As we draw close to the end of 2017 here’s one last infographic from us. But this one will help you set your sails for the coming year. Read ...

Forum Sheth
December 27, 2017
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Best Practices for Sending Push Notifications!

In today’s digital savvy era, each company is trying hard stay on the top of the mind of their customers through personalized marketing. One ...

Isha Malte
December 21, 2017
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8 Transformational Martech Trends with Uses Cases, 2018

Did you know? More marketers will embrace an expanded role in 2018 – focused not only on customer communications but also on crafting custome...

Forum Sheth
December 20, 2017
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Dig Deeper: How Yaantra Witnessed 3.5X Boost in Revenue

Onsite Engagement + Offsite Engagement = Tripled ROI Today’s ultra-conscious customers aren’t reading content on the web the way you th...

Forum Sheth
November 22, 2017
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Sunburst – Is it really about the flow or the Recipient Engagement?

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” – Tony Zambito Statisti...

Siddhesh Rane
November 15, 2017
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