The French (& our #Analytics) Have it!

The goal was never to brag. What to do when the world sides with the underdog and technology with the erstwhile world champion? That was the dilemm...

Zalak Bhavsar
July 16, 2018
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France or Croatia – Who’s taking the World Cup home?

FIFA World Cup 2018 landed us a battery of surprises but none greater than the entire world supporting one football team only – The Wild Boars of T...

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GoAir’s ROI soared to the skies with 8X growth – you can do it too!

Using Actionable Analytics to Re-engage the Customer As one of India’s leading aviation companies, GoAir does a pretty amazing job of operating 230...

Isha Malte
March 11, 2018
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Using Marketing Analytics to Measure the ROI of Marketing Activities

Unlike sales, R&D and operations, the marketing department’s contribution to the company’s bottom line is still a field that is not fully under...

Kunal Sakariya
December 14, 2017
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