Published by Avadhoot Revankar on June 28, 2017
Have you all recently visited any branch of City Union Bank? I happened to visit one and it was a brilliant, refreshing experience interacting with “Lakshmi”! No, Lakshmi is not a girl, she’s India’s first banking Robot. She did everything that a person sitting on the other side would normally do – told my account balance, told me the loan interest rates and wished me a “good day” too. She is a humanoid!
A humanoid is an artificial intelligence (AI) powered robot who learns with every interaction he has with the end customer. The larger objective is over a period of time, it can support other banking roles with insightful data and analytics.
We as Marketers have 3 big lessons to learn from what City Union Bank has leveraged:
All in all I think, Automation and Artificial Intelligence will define brands’ success in the next 1-2 years. So it’s important that brands start ingraining the seeds of these technologies from today in their Marketing Mix.
If you’re planning to implement Marketing Automation immediately, then do get in touch with us!
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Avadhoot is Chief Marketing Technologist & CSM at Netcore Solutions Pvt. Ltd.