Commerce is rapidly growing in India with several players using email marketing to win consumersâ heart. So, as an eCommerce marketer, what should you do to make your way to the top of the heap? Itâs high time that you move beyond the obvious batch & blast email marketing and start conversing with your customers. This is my key takeaway from the webinar âHow can Triggered Emails double ROI for eCommerce?â conducted by Mr. Avadhoot Revankar â Head Consultant, Email Marketing @ netCORE on 13th November.
The webinar started with a glimpse of what and why of triggered emails explaining how triggered email campaigns generate 4x more revenue and 18x greater profits for any eCommerce brand. Different types of triggered emails essential for eCommerce were also explicitly explained.
Just as I mentioned in my previous blog that any technology is only as good as the marketerâs strategy, the same is true for triggered emails. They are celebrated for delivering critical information based emails, however, with a dash of innovation you can leverage them for increasing sales and enhancing ROI as well.
Avadhoot presented great examples of some innovative triggers that you can use for starting a meaningful conversation with the customers as well as prospects. The most important and innovative triggers that I feel can set you class apart are:
Why are some brands able to attract more consumers through email marketing while others only dream about it? Because they follow the best practices of triggered emails.
So to make your mark on the email receiver, you must:
Action speaks louder than words, so a case study showcasing how eCommerce is using triggered email campaigns for generating twice the revenue was also presented.
If you missed this webinar, sad, but not too late to view the webinar video on demand!
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