AI-enabled campaigns drive higher CTR, engagement, and conversion rates. Further, ML algorithms can provide intelligence on your most valuable segments. So, you can focus more on the top performing segments and thus, boost your ROI.
When powered with AI, you can analyse your historical data from previous campaigns, to help you decide which channel mix will work best for you. AI also uses the results of your live campaign’s performance to optimise and ﬁne-tune performance in real time, and use the learning for future campaigns.
AI-powered machine learning algorithms can also help you decide the ‘Best time to send messages’ by analysing recipients’ past behaviour. For example, it is possible to program the delivery channels in such a way that person A, who usually checks his/her inbox during early hours of the day, will receive a particular message in the morning, while the same message will be sent to person B in the evening, based on his/her preferences.
AI can help detect malicious bots in real time by monitoring location, conversion rate, IP addresses, etc. and mitigate fraudulent clicks on ads 24×7. ML software can then be used to detect and attack malicious bot trafﬁc and effectively put a stop to ad fraud. The Banking and Financial Services Industry (BFSI) sector stands to gain the most here as it constantly seeks more and more robust security measures.
AI-enabled marketing has made it to our list of 8 transformational Martech trends for 2018, download now to read all.