Loader

Published by Sita Kalluri on July 27, 2015

3 Email Marketing Tricks to Create that Differentiated Customer Experience

netCORE conducted a webinar ‘3 email marketing tricks for travel industry’ on 23rd July 2015 and we have had a fantastic response. This time around, we did a sector specific webinar to address the marketing needs of the world’s fastest growing industry. Interestingly, the 3 email marketing tricks that the webinar focused on drew marketers from across all verticals.

Our speaker, Jateen Suvarna started the session by giving brief statistics on how the internet influences travel decision making and the role of email marketing, still the number one digital marketing channel in terms of ROI, to convince and convert customers.

The session covered the following 3 email marketing tricks that will help marketers create that differentiated experience for customers, fuel customer lifecycle and in turn ROI:

1. The kind of Triggered (real time) emails that can increase customer lifetime value

2. How Reply-based emails encourage 2-way communications with customer

3. Why you should consider Email Deep Linking as a conversion tactic

The webinar was attended by Product Managers, Brand Consultants, Designers, Marketers, Sales and Communications personnel who found it very useful. We thank all the attendees for the amazing response and positive feedback.

For those who have missed it, here’s the presentation –