Imagine you visit a shop for the first time, and you are given the most special treatment by the salesperson and the shop owner. They talk to you in extremely polite and friendly manner a...
Published on 20 Jul 2017
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Marketing has the power to make or mar your business. If done well, it can boost business like nothing else can. And if done in a wrong way, it can cause irreparable damage to your brand....
Published on 19 Jul 2017
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Today’s customer is spoilt for choices. Hence, Survival of the Fittest theory is all the more applicable to the new age marketers. Maintaining a good relationship with your customers is a...
Published on 18 Jul 2017
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“What types of contact data do you get?” This is a question I usually ask when I meet the clients. And mostly their reply is “a variety of data!” Then what next? L...
Published on 13 Jul 2017
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While I was travelling back to Mumbai from Kolkata, I was accompanied by a couple with their 1 year old. And like some kids, this one was more affectionate towards mom than dad. And look...
Published on 12 Jul 2017
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In addition to enhancing customer experience, the single biggest benefit of transactional emails is the platform they provide for cross-selling and up-selling. Juxtapose this with researc...
Published on 11 Jul 2017
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Imagine, you are single and happy and you suddenly discover the connection of your life while walking down an aisle of cereals. You would certainly wish to approach her, you would want to...
Published on 6 Jul 2017
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A problem well stated is half solved. Funnel Analytics helps you identify the problem. Only if you know where your contacts drop out, you can figure out the why and the how to fix the lea...
Published on 5 Jul 2017
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Imagine, during a flight, you meet an awesome web designer. Both of you have a great conversation and exchange cards. But you have no communication after that meeting. Let’s say, after 4 ...
Published on 4 Jul 2017
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The original article was published by Research NXT. Before our expert’s view series comes to a close of, here’s the last conversation featuring Prasad Pimple, AVP – Marketing at HDF...
Published on 30 Jun 2017
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