Insights & thoughts to stay updated with latest in marketing technology

India’s Top CMOs Agree – What You Need Now is Data-Driven Marketing!

As a new age marketer, do you sometimes find yourself running on a hamster wheel – wading through oceans of customer data without getting anywhere? Well, the good news is you’re not alone...

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Funnel Analytics – See the Problem. Fix the Problem. Boost Conversions!

So, like any smart marketer, you’re analysing your customer’s behaviour across touchpoints and using that to tailor your marketing messages to them. It works and they arrive on your brand...

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5 Must-Have Features in your Marketing Automation Tool

Ok, so you have collected a tonne of data. You’ve further segmented it according to certain parameters and now perhaps you have started targeting the right customers on all mediums. But w...

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We’re Flying a New Flag After 18 Years – A Brand New Netcore!

Today after 18 years in the Digital Marketing space, we’re flying a new flag! Our refreshed story comes with a new logo, a new tagline, and a new website that represent where Netcor...

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How Can You Improve Customer Experience During Demonetisation?

“Wow”, “Awesome”, “Kya Baat Hai..!” When do you think you get to hear these words from your customers? Let us think about it! Sometime back, I had come across this very beautiful analogy ...

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Leverage Transactional Emails to Enhance Your Customer Experience

Transactional emails, unlike promotional emails, contain information that a user really wants or needs. Triggered from a process or transaction initiated by a customer, these mails are hi...

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How Do Brands Perform Better Via Email?

Our country has seen some dramatic developments in the digital marketing space, particularly for consumer brands. The market is intensely competitive and marketers are gearing up to tackl...

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Time to Go DIGITAL – with the ban of Rs. 500 and Rs. 1000 currency

Did you rush to the ATM last evening? Were you glued to news channels? Were you pondering on how would you spend a cashless day? Indians experienced the biggest shocker last evening, when...

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Running an Email Marketing campaign for ROI? Follow the 3 Major Goals & its KPIs.

To start with, let us understand the basic definition and meaning of the above used Jargons and what should be defined first in order to start with an Email Marketing Campaign. What is a ...

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Good Acquisitions, Better Engagements – Best Returns!

Last weekend, I attended a friend’s house warming party. Over dinner, he was sharing that till a couple of years ago, how he hardly had any plan to settle in Mumbai, thanks to the sky hig...

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6+ Billion

Customer Connects

4+ Billion

Events daily

4.4+ Billion

Emails sent monthly

1.5+ Billion

SMS sent monthly